kgb is a privately owned US corporation headquartered in New York, which was established in 1992 by Robert Pines, President and CEO. kgb (www.kgb.com) has become the largest independent provider of directory assistance (DA) to major communications companies, businesses and consumers, in the world.
In addition to this, kgb provides customer care and direct text services and has a diverse range of clients across many industries including tourism, government information services, media, energy and healthcare to name but a few. Today kgb operates across 4 continents with over 8,000 employees in Brick and Mortar locations and 7,000 independent contractors who work at home.
In 2001 a strategic decision was taken to broaden kgb from a US-focused wholesale business into a more geographically diverse organization with a wider product offering.
During the last 5 years new services were launched and acquisitions made across a number of countries in Europe namely France, the U.
K., Ireland, Italy, Austria, and Switzerland.
In just four years, the Company became the market-leader in more European countries than any other provider, displacing long established incumbents in several markets.
The Company initially established a leading position in retail DA in 2003 through its brand, The Number 118118, and its well-recognized twins advertising campaigns in the UK The Company replicated this successful strategy in France in 2006 with 118218 Le Numero and in Switzerland in 2007 with Die Nummer 1818.
In 2007 kgb created 118118 Media, a new business centered around advertising targeting people on the move.
By capitalizing on being the most frequently called number in the UK and France, kgb created a new customer value proposition which has become a high growth business for the company.
2008 saw the expansion of kgb into the text answering service with the acquisition of Texperts in England.
This formed the basis for the launch of the kgbkgb ask us anything service in the US and backed with a highly acclaimed TV ad campaign the service has continued to grow and gain brand recognition throughout 2009.
Expansion of the service across Europe and the rest of the world is planned for 2010.
March 2010 saw the launch of the newest kgb service kgbDeals (www.kgbdeals.com) a smarter way to shop.
kgb continues to innovate and lead the way in providing a broader range of services, such as food menus, restaurant and hotel reservations, price comparisons and ask me anything.
The company has multiple delivery-platforms including mobile-voice, text and the web and has developed a number of mobile applications to ensure that the services are available to as broad a customer-base as possible.
Content Manager – kgbdealsPURPOSE/OBJECTIVE OF ROLE: The successful candidate will work closely with the sales team to create and manage a deals pipeline that offers a superior customer experience and translates into long-term loyalty and increased revenues.KEY ACCOUNTABILITIES: New Customer Acquisition: Ensure deals offered and copy written will appeal to new customers.
Work with Country Manager and Sales Team to identify target categories for new merchants that will drive profitable new customers.
Content Pipeline: Ensure deals pipeline is filled with at least two week lead timeMaintain deal quality in line with product specifications.
Ensure sales team understand the types of deals that they should be winning in order to maintain both customer engagement and profileEnsure content is on brand and meets kgb guidelines as defined by the local marketing teamDirect communication with field sales to outline priorities and gaps in the calendarMarketing & Brand Management: Work with local marketing team for promotions and voice (where required)Ensure all messaging is on brand and within the kgb guardianship guidelines (logos, tone, look and feel)Define and approve all marketing material ensuring internal approvals are gathered to include layout of all content for customer communications (text, pictures, tone etc)Liaise with copywriters and oversee development of copyCustomer Insight: Daily reporting to understand origin of traffic and propose changes to ensure the right deals are aligned in the deal pipeline.
Liaise with marketing team and sales force to ensure insight is agreed and understood throughout the deals team.
Content Management: Define and approve copy ensuring internal approvals are gathered to include layout of all content for customer communications (text, pictures, tone etc)Liaise with copywriter and oversee development of copyApprove all daily web and email copyTest functionality from both the user and team perspectiveIdentify target categories and specific merchants.
Link strategy to seasonal events ie Mothers Day, Christmas, etcLink target categories to kgbdeals strategic goalsDeal Insight: Conduct weekly top line review of deal successes and make recommendation to change future strategy where appropriate.
Liaise with marketing manager and sales force to ensure insight is agreed and understood throughout the deals team.
EXPERIENCE: 3yrs experience gained in either a marketing or publishing background within a web based businessExperience working with subscription-based services is highly desiredPossess strong analytical skillsDemonstrable experience in assessing and recommending innovative solutions that improve the customer experience and bottom line resultsSelf starter / self motivated, capable of staying on track and pursuing solutions without supervisionAbility to cope with the ambiguity that is consistent with the start-up of a new productOrganized and detail-orientedStrong interpersonal communication skills and problem-solving skillsAbility to work under pressure, meet deadlines and handle multiple projects simultaneously.
PERFORMANCE INDICATORS: Buyer conversion rates when on siteCost per paying customerBrand awarenessBuzz around kgbdeals references on social media sitesCustomer repeat purchase ratesDeals in place at least two weeks in advanceKey contributor to the strategy of the business “spellnode64″>Online</sp
Content Manager – kgbdeals: kgb
Company: kgb
Relevant Work Experience: 2-5 Years Experience
Education Level: Bachelor’s degree
Job Status: Full-Time, Employee