Marketing Director: Outcast Media
Tags: creative innovation, Director Locations, experience, growth trajectory, internal relationships, marketing, marketing initiatives, media landscape, network, network offerings, Outcast, Outcasts, strategy, strategy sessions, Team
Develop and drive Outcasts enterprise wide marketing strategy.
Marketing Director Locations: New York The Marketing Director is a creative marketing expert who partners with Outcasts executive team, field sales force, and design team to leverage the full breadth and scale of the Outcast network.
This person will lead Outcasts overall marketing plan, and will work with the national sales team to apply creative innovation in line with the needs of advertisers to create compelling solutions and drive advertising revenue.
Responsibilities: Develop and drive Outcasts enterprise wide marketing strategy to increase brand awareness and revenue.
Execute on strategic and tactical marketing initiatives for a start-up company with a strong growth trajectory Maintain oversight of all PR activities Provide thought leadership about the evolution of advertising, emerging trends, technologies, entertainment and media, especially with regard to the digital media space Understand, create, and package network offerings and opportunities that are customizable and scalable on the Outcast network Strategically assess the competitive landscape and prioritize revenue opportunities Build internal relationships to facilitate cross disciplinary collaboration with key Outcast constituents, including sales and the creative team Partner with Outcasts field sales force, guiding the development of specific ideas and assisting in the development of key customer pitches, upfront meetings and strategy sessions Guide the development of creative marketing programs that combine a strong understanding of marketer needs with an insightful understanding of existing and potential solutions available from Outcast and its network of properties Basic Requirements: Strong experience in and understanding of digital media and consumer behavior Passion for the changing media landscape, self educated on the trends in consumer behaviors and inventive ways to reach a targeted audience History of creating innovative concepts that have positively impacted revenue A proven collaborator and relationship builder with experience leading executive level engagements Preferred Requirements: A minimum of 7 years combined brand marketing, media strategy, sales development and design or advertising agency experience (ideally in media or brand strategy) 4 + years in the advertising space with a track record of creating compelling marketing solutions, online highly preferred Passion for branding and marketing, outspoken advocate for clients brands Ability to think strategically, understanding marketer needs and creatively translating these needs into compelling concepts and programs Excellent oral and written communication, negotiation and presentation skills Experience working in a fast paced, startup/early-stage organization a plus BA/BS, MBA a plus
Marketing Director: Outcast Media
Company: Outcast Media
Relevant Work Experience: 5-10 Years Experience
Education Level: Master of Business (MBA)
Job Status: Full-Time, Employee
Salary: $90,000 to $125,000 per year